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Case Study

Pride in London


Despite being one of the world’s highest profile events, Pride’s success is built around a small team of volunteers who work to promote and manage the annual parade. We were asked to help build a new applications platform – and came up with an innovative back end that took away almost all of the manual labour traditionally needed to coordinate the application process.

Pride in London - Celebration
Pride in London - Digital, mobile website
Pride in London - Digital, desktop website

You should know this system is unique and has not been done before. No other live parade has a back-end system like your team have created. It's a big step forward for public parades and something other parades would be very interested in.

Rob Millwood, Head of Parade, Pride in London

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